Piper’s Pale Ale was named in honour of Canadian war hero Piper James C. Richardson who was lost during the battle of the Somme during WWI. Awarded a Victoria Cross for his acts of bravery, we were inspired by his dedication and sacrifice to our country. Piper Richardson braved the trenches and began to play his bagpipes, inspiring the troops into battle with fury and determination. After assisting a wounded comrade back to safety and escorting enemy prisoners, he realized he had left his pipes behind and was lost in action while attempting to retrieve them. In Piper’s memory, we salute his bravery and toast in his honour!
Piper Richardson's bagpipes were retrieved from battle and are currently on display in the BC Parliament Building's foyer in Victoria, British Columbia.